🎉 Sponsor First Night Northampton 2026 🎉

Partner With Us to Keep New England’s Beloved New Year’s Tradition Alive

For over four decades, First Night Northampton has transformed our downtown into a stage for music, art, dance, and community celebration. Each New Year’s Eve, thousands of families, neighbors, and visitors gather to welcome the year with creativity and joy.

This tradition thrives because of our corporate sponsors — local businesses and institutions that understand the value of a vibrant arts community.

Why Become a Sponsor?

Your sponsorship ensures that First Night remains:

  • Accessible to all — with performances across downtown venues, open to every age and background.

  • A stage for local talent — supporting musicians, dancers, and artists from across Western Massachusetts.

  • A community celebration — drawing thousands of people downtown, boosting the local economy and creating lasting memories.

In return, your brand receives premium visibility and recognition throughout the season:

  • Logo placement in print ads, digital promotions, and program books (10,000 copies)

  • On-site exposure with banners and signage at venues across downtown

  • Online recognition on First Night’s website and social media

  • Association with one of New England’s most celebrated New Year’s traditions

✨ Be part of the tradition. Be part of the future. ✨

By the Numbers

  • 🎉 10,000+ attendees fill downtown every year

  • 🎶 100+ performances across multiple venues

  • 📰 Full-page Gazette ads and widespread media coverage

  • 🌟 40+ years of history as a cornerstone Northampton event

Early Sponsors

A heartfelt thank-you to our 2025 partners:

Gage-Wiley Investments

City of Northampton

Greenfield Savings Bank

Gateway Fiber

M&T Bank

A2Z Science and Learning Store

Easthampton Savings Bank

Join them today and put your brand at the center of Northampton’s biggest night of the year.

Tax Information

Sponsorships are managed by the Northampton Arts Council / Northampton Arts Inc., a nonprofit 501(c)(3).

Your support is tax-deductible to the fullest extent of the law.