Support the Arts & Celebrate Community: Sponsor First Night Northampton 2027
Partner with New England’s premier alcohol-free New Year’s Eve festival of the performing arts. Showcase your business to over 10,000 attendees while keeping this 42-year downtown tradition thriving and accessible to all.
About the Event
First Night Northampton takes place throughout downtown Northampton on Thursday, December 31, 2026. It features over 100 performances at multiple indoor venues and public outdoor spaces. A fireworks display will light up the sky at 6:15 PM, and we’ll kick off the countdown to midnight with our unique downtown “ball-raising” celebration outside Hotel Northampton.
Put Your Brand in Front of Western Massachusetts
For over four decades, First Night Northampton has transformed downtown into an expansive stage for music, dance, theater, and community celebration. Corporate and local business sponsorships directly fund artist stipends, accessible button pricing, venue production, and community-wide traditions.
Sponsor Benefits Include:
Print & Program Reach: Logo placement in 10,000 printed programs and regional media ad campaigns (including full-page Daily Hampshire Gazette features).
Downtown Footprint: Prominent on-site banner and signage placement across dozens of venues.
Digital Recognition: Featured placement across website sponsor pages, email blasts, and social media channels.
Tax Deductibility: Sponsorships are managed via Northampton Arts Inc., a registered 501(c)(3) nonprofit organization.
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