Be a Sponsor of First Night 2017

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The Center for the Arts is delighted to present Northampton's 32nd annual New Year's Eve festival of the performing arts on December 31, 2016. First Night continues to be a special opportunity to celebrate the cultural vibrancy of our community while sharing time with friends, neighbors and visitors. Because the event falls on a Saturday this year, we expect it to be the centerpiece of a long holiday weekend and look forward to welcoming enthusiastic crowds at the venues and on the streets of downtown.

Once again, we will witness a spectacular display of fireworks at 6 pm - all visible from the heart of the city. As midnight approaches, we’ll gather together outside the Hotel Northampton for a unique "ball-raising." A bargain-priced button is still the ticket to each performance at every venue, day and night. We ask you to join us, and our partners at PeoplesBank, by sponsoring this alcohol-free, family-friendly event.

The Northampton Center for the Arts has produced First Night since 1985. Our goal is to provide a source of revenue for innovative arts programming, affordable places for artists to make work, and educational outreach to the community. While we continue to produce Arts Night Out and provide fiscal sponsorship for a diverse array of creative organizations, we still face the challenges of transition into the compelling new arts space at 33 Hawley Street. We need your help to sustain our mission.

First Night depends upon the support of our most important partner - the city of Northampton. The offices of the Mayor and Central Services along with police, fire, public works, and licensing departments are critical to its success. We also rely on the generosity of performance venues throughout town and button-sales locations throughout the Valley. In the end, we benefit from the assistance of over 100 volunteers, including those organized by the Northampton Rotary, who make a complex logistical operation run smoothly.

While our partners and volunteers are important, sponsorship is the key to success of this signature event. We hope that you will enthusiastically participate by underwriting the performers who make Northampton’s First Night an uncommon occasion for all of us.

Your timely pledge enables us to put together a top-notch program of entertainment and activities. We ask you to make a commitment now and your contribution by November 1, 2016. Please download a detailed description of sponsorship opportunities to learn about promoting your business while sharing in our unique tribute to creative community. Thank you!